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Soulcraft Group · Since 2013

Craft meets code.

Soulcraft Group is a small, senior team of designers, developers, and strategists who build modern web experiences — sharpened by AI-assisted tools, never replaced by them.

How we work

We've been pushing the web forward since 2013. Today that means pairing hard-won craft with modern tooling: AI accelerates our research, our code, and our workflows, but every design, every line of content, and every decision is made by a human who's been doing this for years. You get the speed of a modern studio with the judgment of people who actually care about the outcome.

Selected work

Recent projects

All projects →

01

Cake Bar

Design & Development

This Trinity Groves favorite has gone through a few chapters with us — from an early FoxyCart-powered ecommerce site, to a Shopify rebuild once online ordering took off. When Cake Bar made the call to stop selling online, we rebuilt the site again, this time on Statamic, with a simpler focus: showcasing the cakes and linking straight out to ToastTab for ordering.

02

BOKA Powell

Design & Development

Working alongside BOKA Powell's in-house design team, we refined the design and built a new site using the Bulma CSS framework with Statamic as the CMS. A custom Alpine JS application powers the Projects page and other areas that need highly dynamic content and filtering.

03

AMN Healthcare — Workforce Planner Pro

Design & Development

An interactive questionnaire-style game built for AMN Healthcare using reveal.js and Alpine JS, with restdb.io capturing responses and Google Analytics/Tag Manager tracking engagement throughout.

Services

Five disciplines, one team.

We can lead a single piece of your project or run the whole thing end to end.

Human-made

Our approach to AI

We use AI the way a good carpenter uses power tools: to work faster and more precisely, not to replace the craftsmanship. AI helps us research, prototype, debug, and analyze — accelerating the parts of the process that benefit from speed. But the actual design decisions, the code architecture, and every word of content we deliver are created by our team. If you're hiring Soulcraft Group, you're hiring people, informed by modern tools — not a generator with a human name on it.

Let’s build something well.

Ready to start a project, or just want to talk through what modernizing your site could look like?